SFA News Live: Michelle Simon, Plant Based Foods Association

Michelle Simon, president of the Plant Based Foods Association, talks about the growing plant-based food movement and its impact in this SFA News Live segment. “What’s happening now is a combination of two things,” says Simon. “One is consumers generally being more and more concerned about healthy eating. Now we’re seeing mainstream consumers, conventional retail stores making room on the shelf for healther eating. The other is the innovation that is happening right now with new companies that are pushing the envelope.” 


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